Translating Complex Technologies into Market Success
I help technology companies transform sophisticated products into compelling market positions. Drawing from enterprise sales and marketing leadership experience, I bring Fortune 100 expertise to growing technology organizations—without the full-time commitment..
Why a Fractional CMO?
Modern technology companies need sophisticated marketing leadership, but many aren’t ready for a full-time CMO. As your fractional CMO, I provide expert guidance and hands-on execution to drive your marketing success, offering:
- Strategic leadership without the overhead of a full-time executive
- Deep technical marketing expertise from enterprise software to fintech
- Proven go-to-market strategies that drive acquisition outcomes
- Data-driven approach to marketing performance and ROI
Expertise
Strategic Marketing Leadership
- Marketing strategy aligned with business objectives
- Budget optimization and resource allocation
- Team guidance and capability building
- Marketing technology stack optimization
Technical Product Marketing
- Complex product positioning and messaging
- Technical content strategy and development
- Product launch and go-to-market planning
- Sales enablement and customer education
Growth Marketing & Analytics
- Multi-channel campaign strategy
- Marketing automation and lifecycle optimization
- Performance metrics and ROI tracking
- Data-driven decision making
Select Client Outcomes
Enterprise Software: Credential Master
Led go-to-market strategy for a Verifiable Credentials Management middleware, resulting in successful acquisition by Salesforce. Developed comprehensive product positioning, technical marketing materials, and targeting strategy for higher education and enterprise markets.
Fintech: Marygold & Co.
Developed and executed comprehensive fintech marketing strategy, creating educational content focused on building consumer trust and financial literacy. Implemented multi-channel campaigns that drove user adoption through targeted PR, digital advertising, and content marketing.
Life Sciences Research Technology: CIPRES Science Gateway
Managed marketing strategy and user engagement for NSF-funded research infrastructure, implementing new pricing models and retention campaigns while maintaining strong revenue performance through system transitions.
Industries
- Enterprise Software & SaaS
- Fintech & Financial Services
- Cybersecurity
- Life Sciences & Research Technology
- Technical B2B Services
Types of Marketing Engagements
I partner with companies at crucial growth stages, bringing enterprise-level marketing leadership and hands-on execution scaled to your needs. Drawing from years of successful engagements and product launches in complex markets, I start by deeply understanding your product’s differentiators, market position, and growth objectives. Then, I create a customized roadmap that aligns with your team’s capabilities and resources, becoming an accessible, accountable extension of your team – whether you’re preparing for acquisition, launching sophisticated products, or optimizing your go-to-market strategy.
Most clients engage in one of these ways:
Strategic Advisory
- Marketing strategy development
- Quarterly planning and review
- Team guidance and mentoring
- 10-20 hours per month
Marketing Leadership
- Ongoing marketing direction
- Campaign oversight
- Performance optimization
- 20-40 hours per month
Transformation Projects
- Product launches
- Go-to-market planning
- Marketing automation setup
- Custom scope and timeline