Which is Better For Your Brand: Omnichannel or Multichannel Marketing?
At first glance, multichannel marketing and omnichannel marketing appear to be the same thing. Both names indicate that the company […]
How to Inject Retention Marketing into the Fulfillment Process
An estimated $62 billion is lost each year by American companies because of poor customer service. Additionally, a mere 5 […]
Why Marketing Segmentation is Important for Quality Leads
If you’re marketing to all of your potential customers with the same message, you’re likely losing sales. Such a broad […]
Marketing is the New Sales
When I was in business school, one distinction professors taught was the difference between marketing and sales. Marketing involved getting […]
The Best Social Media Practices for B2B
Interacting with your customers on social media in a business to business setting is much different from interacting directly with […]