Running a marathon requires long hours of training: running, diet, strength-training, mental stamina over many, many months.
Marketing today is the same. Customers do most of their buying research (67%) long before they call or download a paper.
I can help you reach your target if you have a realistic timeline and a realistic budget.
We vary our contracts to fit your goals. Most clients need multiple ongoing outsourcing marketing elements and a few one-time projects. In our experience, 6 months is the optimal contract length for foundational work. The best rates are reserved for our annual contracts.
We do have some clients that run month-to-month after they start to scale their own internal teams. That’s our goal: get your marketing organized and bringing in so many leads that your business grows into the need for your own internal marketing department.
We have experience across many industries: Saas, enterprise software, medical, financial, business products & services, and consumer products & services. Marketing is the same to us. It’s all about your customer. We conduct extensive research and learn about your ideal customer and focus on moving them into your world, through your sales cycle, and into becoming a customer. This can focus on converting a few long, enterprise-level customers with a one-year sales cycle and $1,000,000 purchase orders, or many thousands of short sales cycles with $40 cart purchases.
Customer-centric marketing has been overshadowed by metrics. My focus is to connect with your customer, understand their needs, and compassionately communicate your solutions so they are inspired to convert. Depending on the current state of your marketing and digital footprint, this may require some or all of the talent below.
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We’re happy to meet with potential clients, even those who are not quite ready.
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